Erin Maloney (Bilkent University)


SFL 406 INTEGRATED MARKETING COMMUNICATIONS (SPRING 2019)

  • Syllabus
  • Required textbook: Integrated Advertising, Promotion, and Marketing Communications, Eighth Edition, Global Edition; by Clow and Baack (2018); available online (for about 145 TL).

    Detailed information about how to purchase the Access Code for the textbook from Bilkent Meteksan Book Store:
    1. Go to the book store, and purchase the access code for the SFL 406 online text book (called Clow, Integrated Advertising, Promotion, and Marketing Comm. 8e)
    2. Then, go to https://www.pearsonmylabandmastering.com/global/
    3. Under Students, select: Get Registered – when you have everything you need, select: OK! Register now >
    4. Enter the instructor's Course ID: maloney21586
    5. If you already have a Pearson account, sign in with that username and password; otherwise (or if it does not work), create an account, completing required fields
    6. Click "Access Code", and input your purchased access code
    7. From the "You're Done!" page, select Go To My Courses
    8. On the My Courses page, select Clow, Integrated Advertising, Promotion, and Marketing Comm. 8e; the instructor's Course ID is also there (maloney21586)